Reloaded Vodka Packaging design

Here is a visual of some packaging design I did recently for a large drinks manufacturer.

The brief was to create a design with an element of American Graffiti style Calligraphy. The product title type was created from scratch, and I then added spikes of energy to reflect the caffeine ‘kick’ the drink contains.

I thought the bullet shape would hold the supporting label info together well and also tie in with the name.